Vacheron Constantin

Vacheron Constantin wanted to mark their 270th anniversary with something that had never been done before: a permanent, multi-sensory exhibition that could travel the world and bring their legacy to life beyond the boutique. Working at Bureau Béatrice, we designed eight experiential rooms across the pop-up. I led the creative technology and interactive experience for three of them.

The Heritage Room

We put 270 years of the Maison's history into guests' hands through an interactive book at the centre of the space. Each page turn triggered projection-mapped animations that revealed archival moments, founding documents, and rare photography — in both Arabic and English. Arched lightboxes lined the perimeter, alternating between archive imagery and brand quotes.

Métiers d'Art

I helped bring the Maison's four craft techniques to life through oversized interactive magnifying glasses. Guests moved them across illuminated tables to reveal looping film sequences of each technique in microscopic detail. A ribbon motif ran the full height of the walls as a metaphor for the brand's never-ending story.

The Quest

Built around a simple but powerful idea: that time is the one thing we all share. Guests entered under a live projection of Abu Dhabi's actual night sky, then used a touchscreen to enter the date and location of a personal memory. The entire ceiling transformed into the exact star map of that place and moment. Everyone left with a personalised star chart.

Global Rollout — 6 Editions, 3 Continents

The Abu Dhabi edition was a success, and Vacheron Constantin brought us back to recreate all three rooms in Miami, Japan, Korea, China, and the UK. Over two years, we adapted and delivered the experience five more times, each one recalibrated for a new city, each one held to the same standard as the first.

Key Results

6 global editions across 3 continents — 5,000+ VIP guests and collectors — Commissioned as the brand's most ambitious experiential project in 270 years

Photography and video credits: Bureau Béatrice.