Overview
The Brief
Huda Beauty came to us with one mission: launch the Easy Bake Setting Spray at Place Vendôme, Paris. My role was to design and build the game at the heart of the experience.
The Experience
We transformed the wear trial into a live beauty game zone. Guests stepped onto a runway and competed against a friend, collecting as many setting sprays as possible within a timed competition. The faster the walk, the higher the score. The sassier the attitude, the more they collect. Huda herself appeared as a digital avatar inside the game, collecting alongside them.
The Technology
To bring it to life, we built custom in-house sensors that tracked the real-time speed, movement, and direction of each model on the runway. The body became the controller. The walk became the game.
The Impact
By the end of the night, nobody needed to explain what Easy Bake Setting Spray does. They already felt it.
Key Results
Custom-built body-tracking sensor system — Real-time competitive scoring — Launched at Place Vendôme, Paris to 500+ guests and global press
Photography and video credits: Bureau Béatrice.
Client
Huda Beauty
Year
2025
Service
Creative Technology, Game Development
