Selected Work

Huda Beauty

©

Creative Technology, Game Development

One&Only One Za'abeel

©

Content, Lighting

Vacheron Constantin

©

Creative Technology, Concept

Vacheron Constantin

©

Creative Technology, Concept

One Development

©

Creative Technology, Interactive Experience

H&M

©

VJ, Content

About me

I spent the past years designing and delivering immersive installations and real-time environments for global luxury brands, translating heritage, craftsmanship, and storytelling into spatial, interactive experiences. From large-scale
exhibitions to digital scenography, my work focuses on creating moments that don’t interrupt people, but pull them in.

Over time, my role has evolved beyond execution into strategy, shaping concepts from the ground up, bridging creative vision with technical systems, and ensuring ideas are not only compelling, but built to perform in the real world.

As a strategist and Technologist, I’ve led immersive experiences, developed creative technology frameworks, and worked across disciplines from interaction design to real-time content systems. I think in systems, but craft for emotion.

Outside of work, I’m into photography, music production, and staying active, whether that’s tennis, being outdoors, or just observing everyday moments. That’s usually where the best ideas start.

Services

Creative Technology

Immersive Experiences

Interactive Installations

Experience Strategy

Spatial Design

Projection & Scenography

Experience

Creative Technologist

Bureau Béatrice, Part of The Independents

2023— 2026

Creative Developer

Silwana InfoTech

2022 — 2023

Interactive Experience Designer

VIVID STUDIO

2022 — 2023